TOORALLIE
Autumn/Winter 2024
Marketing Analytics
Marketing Analytics
Toorallie is a Melbourne-based fashion brand shaping Australian Merino Wool into contemporary womenswear and menswear. The marketing strategy, tone of voice, and visual communication each assert the brand as an authority on knitwear; united by the aim to establish a new generation of customers, while strengthening existing customers’ loyalty.
Autumn Winter ‘24
Photography
Graphic Design
Marketing Strategy
Copywriting
Press & Gifting
Website
Electronic Direct Mail
Social Accounts
Flagship Store Windows & Signage
Wholesale Assets
I strategised the marketing plan for Autumn/Winter 2024 in coordination with the Directors, and worked closely with the Art Director to photograph seasonal campaigns.
AW24 is activated in-store and across the brand’s website, social, and electronic direct mail (EDM) channels. The Autumn Campaign launches the season in March, and the Winter Campaign is introduced in May to offer a fresh perspective of the capsule collection. The season draws to a close with an end of season sale in August.
The Autumn/Winter 2024 season redesigns Merino Wool into the lives of modern people: communicated through a mixture of sales-first and educational EDM campaigns, social posts, and thoughtful print design for an impactful in store experience.
COPYRIGHT TOORALLIE.