TOORALLIE
Spring/Summer 2025
Marketing Analytics
Marketing Analytics
Toorallie is a Melbourne-based fashion brand shaping Australian Merino Wool into contemporary womenswear and menswear. The Spring/Summer ‘25 collection positions the marketing strategy, tone of voice, and visual communication with the ambition to distinguish the winter-wear brand in its ‘off season’. All brand touch points are required to communicate a clear seasonal shift and assert Toorallie as an authority on natural fibres and transeasonal layers.
Spring Summer ‘25
Photography
Graphic Design
Marketing Strategy
Low-fi Video
Copywriting
Press & Gifting
Website
Electronic Direct Mail
Social Accounts
Flagship Store Windows & Signage
Wholesale Assets
The Spring/Summer 2025 season is currently in store and will draw to a close in early 2026.
To launch the season I strategised marketing plan in coordination with the Directors, and worked closely with the Art Director to photograph the S25 Campaign. It is supported by projects which message the brand’s values and seek to establish a community: offering a storied narrative to contrast the dominant sales-led approach.
The season is activated in-store and across the brand’s website, social, and electronic direct mail (EDM) channels.
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