TOORALLIE
Spring/Summer 2026
Graphic Design & Activation
Graphic Design & Activation
Toorallie is a Melbourne-based fashion brand shaping natural fibres into contemporary womenswear and menswear. The marketing strategy, tone of voice, and visual communication together assert the brand as an authority on knitwear; united by the aim to establish a new generation of customers, while strengthening existing customers’ loyalty.
Spring Summer ‘26
Art Direction
Photography
Graphic Design
Video Direction & Edit
Marketing Strategy
Copywriting
Website
Electronic Direct Mail
Meta Digital Advertising
Social Accounts
Flagship Store Windows & POS
Wholesale Assets
I mapped the creative direction for the Spring/Summer 2026 launch, shaping the social-first campaign across stills and video from concept, art direction, and photography through to graphic treatment, motion edit, and activation. The creative assets work to distinguish the winter-wear brand in its ‘off season’: positioning all brand touch points towards a clear seasonal shift with the ultimate aim to assert Toorallie as an authority on natural fibres and transeasonal layers. S26 is activated in-store and across the brand’s website, social, and electronic direct mail channels.
COPYRIGHT TOORALLIE.