HER DENIM
Concept Project
2026
2026
HER is a theoretical brand launching a new Denim Campaign. Denim sits at the core of the HER brand identity, playing a critical role in driving both product innovation and revenue growth. The launch is a key marketing moment with an opportunity to strengthen HER’s brand position and distinct visual identity.
Autumn Winter ‘26
Design the visual assets for the launch of HER’s AW26 Denim Campaign from the social launch posts through to the boutique packaging. Bring directional and innovative design to an impactful brand moment.
Lookbook
Event Invite
Street Poster
Packaging
Website Homepage
Collection Landing Page
Instagram Stories
Paid Social Ad Design
EDM Design
Denim has a long-standing relationship with music and the culture surrounding it — something inherently personal, expressive and lived-in. Taking inspiration from this world, the campaign harnesses collage, hand lettering, and tactile material treatments in combination with HER’s polished visual language and e-commerce site. Introducing spirited campaign images alongside photographs of the Australian landscape and details of the natural world, a burgeoning raw aesthetic compliments HER’s refined and sophisticated brand language. Here, moments of imperfection and grit create tension reminiscent of real life.
As HER grows alongside its customer, there is something powerful in the idea of the first HER pieces continuing to live and wear alongside them — becoming more personal, more familiar and more beautiful with time. The campaign activation expresses this idea of better with age, celebrating the marks, softness and character that develop through wear. Rather than presenting denim as pristine, we see it as something that accumulates stories through age. This sense of lived experience is reflected in the colour palette, with HER’s signature blue denim contrasted against bursts of orange — its complementary opposite — creating a visual tension between cool and warm, polished and raw, new and worn.
BELLA DOWER 2026.
LOOKBOOK
Fonts include Mestiza Sans, Courier, Neue Haast Grotesk, Garamond. Videos by Buck Mason. Images include A. Emery, Ana Roque, Arket, Buck Mason, Carter Young, Country Road, Gwyn, Henne, Lilli Waters. Mecca, Matteau, Saisa Sartorial, Soeur.