HENNE
Senior Graphic Designer
Henne is launching a new Denim Campaign. Denim sits at the core of Henne’s brand identity, playing a critical role in driving both brand consideration and revenue growth. This launch is a key seasonal marketing moment presenting an opportunity to strengthen Henne’s brand position and cement our distinct visual identity.
Autumn Winter ‘26
Design the visual assets for the launch of Henne's AW26 Denim Campaign from the social launch posts through to the boutique packaging. This is a chance to see how you would bring directional and innovative design to an impactful brand moment.
Lookbook
Event Invite
Street Poster
Window Design
Boutique Packaging
Website Homepage
Collection Landing Page Design
Instagram Stories
Paid Social Ad Design
EDM Design
The Creative World: Henne.
Denim has a long-standing relationship with music and the culture surrounding it — something inherently personal, expressive and lived-in.
Taking inspiration from this world, the campaign harnesses collage, hand lettering, and tactile material treatments in combination with Henne’s polished visual language. Introducing spirited campaign images alongside photographs of the Australian landscape and details of the natural world, a burgeoning raw aesthetic compliments Henne’s refined and sophisticated Denim: Defined imagery. Here, moments of imperfection and grit create tension reminiscent of real life.
As Henne grows alongside its customer, there is something powerful in the idea of the first Henne pieces continuing to live and wear alongside them — becoming more personal, more familiar and more beautiful with time. The campaign activation expresses this idea of better with age, celebrating the marks, softness and character that develop through wear. Rather than presenting denim as pristine, we see it as something that accumulates stories through real life. This sense of lived experience is reflected in the colour palette, with Henne’s signature blue denim contrasted against bursts of orange — its complementary opposite — creating a visual tension between cool and warm, polished and raw, new and worn.
BELLA DOWER 2026.
LOOKBOOK